Dr. V. Ravi Kumar possesses 36 years of work experience in corporate and academics. He has a strong and credible record in marketing for 14 years having worked in companies like, Gee Dee group, Modi Xerox Ltd., Kenstar Ltd., and BPL Ltd., His experience spans Direct selling, Channel management, Product launch, Brand management, Collection management and Branch administration. Was instrumental in the development of rural markets for consumer durable products and extensively involved in advertisement planning.He has received several performance honors in his illustrious corporate career in Marketing His academic experience spans 22 years and credentials include a PhD in Management (Research on Brand Equity). His subjects of interest include Brand Management, Services Marketing, Promotion Management, Retail Management. Was Board of Studies member for MBA of BharathiarUniversity.Organizedvalue-added certificate courses for the institution, coordinated admission and placement work.Has supervised 7 PhD scholars in their Ph.D. work and completion.Has authored articles in national and International journals. Resides in Coimbatore.Interests includes listening to music and a very keen sports enthusiast.